Private Property

We heart our jobs so that you can heart your home

Private Property is staffed by people who are passionate about property, technology and innovation. And we have fun while we're at it - we all love what we do. This ethos is evident in our website www.privateproperty.co.za, which became the busiest property site in South Africa by focusing on private sellers but soon grew to the point where estate agents wanted a piece of the action too. We've since expanded into the Namibian market as well.

Our property database is fully searchable and you can input your criteria to receive SMS notifications when homes or commercial properties that match your wish-list become available. Our site also contains enough pertinent information http://www.privateproperty.co.za/news/ to fill an apartment block - but please don't print it to test this claim, we're firm advocates of "save a tree, don't control P".

To give you an idea of the value of this information, our weekly newsletter has 140 000 subscribers.

We're on Facebook http://www.facebook.com/propertysa and Twitter (@propertysa) - and are, in fact, currently running a Twitter campaign promoting #IHeartMyHome. So get online and tell us what you heart about yours. Our latest ad campaign is on YouTube http://www.youtube.com/user/privatepropertySA#p/a/f/0/9BZX4P0V080. We think it's hilarious, and we've got some more side-splitting ideas planned for early next year.

There's also an all-new portal on the cards, which aims to cover anything and everything for everyone who has anything to do with property. It's a tall order but our team is on it and they'll yell as soon as it's up and running.

Getting back to the work stuff, our quest is to create a truly digital property marketplace and so we're constantly developing mobile apps http://www.privateproperty.co.za/mobile/ and other goodies to help our buyers, sellers and agents stay abreast of the market. We've also innovated the Property Index http://www.privateproperty.co.za/property-index.htm, which enables homeowners to keep track of their properties' values, as well as those of other properties in the area, in order to help them make informed decisions about when to sell or add value by renovating.

What else is in the pipeline, you ask? Plenty, actually - follow or friend us to find out. See you online.